Caleb Werth is the digital media coordinator for the Minnesota Department of Natural Resources. In this role, he develops and implements the agency’s digital media initiatives. He also manages the agency’s web governance operations and contributes to social media strategy. Werth has more than 10 years of experience managing digital channels and content in Minnesota state government. Previously, he managed a division website and led a redesign of the Department of Commerce website.
Caleb Werth’s Session(s):
8:45 a.m.–9:30 a.m. Pacific Time — Wednesday, May 11, 2022
Collaboration is key when it comes to social media. There are so many elements to deal with on a regular basis. One person alone cannot easily or quickly do all of this work. That is where internal teams come in: primary and secondary teams. Government agencies typically have several decentralized teams with knowledgeable and talented people. Some of these teams may have a communications focus while others fall into the category of subject matter experts. Integration with your customer service group or information center allows you to tap into the top trending topics your audience wants to know about.
Weekly check-in meetings are a great way to bring everyone together to discuss all things social media. Harnessing the power of these teams in one place at one time can improve your effectiveness as a social media manager. Ultimately, it will help you to ensure consistency and accuracy with content creation, scheduling, community management, engagement, customer service, stakeholder management, and more.