Jennifer Casey is the Public Information Officer for the Town of Collierville, a community of over 52,000 people near Memphis, Tennessee. Now in her third year as the PIO, Jennifer manages, develops, and coordinates the distribution of the Town's communication through traditional and online media. During her short time as the PIO, she worked as the project manager for the launch of the Town's new website colliervilletn.gov, served as the communication liaison for a regional COVID-19 vaccination site jointly operated by the Town of Collierville and City of Germantown, and was recognized by Congressman David Kustoff for her emergency communications efforts during a grocery store mass shooting in her community.
Before serving as the Public Information Officer, Jennifer spent five years as the Town's first Digital Media Specialist. In addition to writing, she provided creative messaging through graphic design, photography, and videography. She started the Town's email newsletter and annual report website, contributed to the social media growth across all platforms by an average of 70%, and played a vital role in the 2014 digital marketing campaign for Collierville's title as "America's Best Main Street" by PARADE Magazine.
She is a graduate of the University of Memphis with a degree in Journalism. A native to the Memphis area, she spends her free time raising two children named after US Presidents, working on never-ending, home improvement projects, and trying to build a closet like Carrie Bradshaw's.
9:45 a.m.–10:30 a.m. Pacific Time —
Building a government agency brand is about building reliability. This panel will discuss the best ways government marketers can leverage social media to strengthen their brand, reputation, and relationships with their communities.
Discussion topics include:
- Using evergreen, light-hearted content to build strong relationships, trust, and interest over time. When a crisis hits, this strategy means your agency will be viewed as a trusted source of information.
- The benefits of building relationships with and empowering brand ambassadors to help advertise your brand for you and get out important information
- Delivering top-notch customer service and being responsive to comments to bolster trust
- Keeping your brand messaging cohesive and consistent across channels (tone, colors, post frequency)