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Pete Baird

VP, Director of Media
Red House Communications
Pete Baird has over 18 years experience in developing successful media campaigns and marketing strategies for brands at the international, national, and local levels. Pete has composed integrated media plans for such prominent clients as the Pennsylvania Department of Health, Maryland Department of Health, Pennsylvania Tourism, Wal-Mart, AT&T, BMW, the University of Maryland, Cedar Fair Entertainment, and the Pittsburgh Symphony Orchestra. In his role at Red House, Pete oversees media strategy, planning, and buying for all Red House clients, which includes a number of government health agencies. Regardless of whether the budget is $70,000 or $70,000,000, Pete’s attention to detail and strategic approach is the same – quite simply, it’s to maximize value across multiple channels while minimizing risk. Pete graduated from the Pennsylvania State University in 2001, majoring in advertising and public relations. He later received his MBA in marketing strategy from the University of Maryland in 2009.

Pete Baird’s Session(s):


9:45 a.m.–10:30 a.m. Pacific Time —

Reaching Digital Natives: How Public Institutions Can Create Meaningful Youth Engagement

Youth audiences can be particularly difficult to connect with: privacy regulations are constantly changing, youth are exposed to more than 6,000 ads each day and their online habits are evolving. Compounding those challenges, public institutions like governments, charities, and non-profits often have unique process, compliance, and branding needs.

Backed by decades of youth advertising experience, John Reid and Pete Baird will demonstrate how to develop a messaging strategy that resonates, analyze the most effective channels to create impact, and provide real-life examples to tie it all together. The time is now to take your youth advertising strategy to the next level. 


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