Larry LeCompte is a 20-year media industry veteran. He began his career on-air, hosting television shows on a local station in the St. Louis area. After moving into the advertising sales side of the business, he found his niche. A thrill-seeker, not afraid to try something new, Larry brings his passion, drive, and active pursuit for knowledge to his role as a Sales Leader at LinkedIn Marketing Services Government and Advocacy Team. His experience expands over two decades and across multiple industries including Television Ad Sales, Out-of-Home Media companies, Crowd-Sourced review platforms, and currently LinkedIn. His passion for advertising for both its creativity and real-world impact on today’s culture has led him to the world of media. In his role at LinkedIn, he works with an incredible team of Client Solutions Managers and Account Executives that is strategic and consultative in providing solutions for governments to reach their target audiences. Larry believes innovation and creativity will continue to drive marketing and advertising to new heights of engagement, fun, and value for both marketers and consumers.
If content is king, and distribution is queen, how do ensure the two work together and the content you create is right for a platform? Larry LeCompte from LinkedIn Marketing Solutions’ Government and Advocacy team shares tips for creating breakthrough content for LinkedIn – and highlights government agencies around the world who are putting these tips into practice.