Mary Olivieri is the EVP, Executive Creative Director of the fully-integrated agency – CBD Marketing, and student of the Second City Training Center. With more than 25 years of copywriting experience under her belt, she has led scores of communications professionals and creative writers in delivering materials designed to truly resonate with business and consumer audiences of all types. Through custom-created, improvisational-based exercises and interactive workshops – her approach to the craft of writing has often been called “zen-like” and “groundbreaking”. Mary has created award-winning advertising and marketing communications, and has given voice to many brands, including Pringles, Firestone, Harley Davidson and even Dos Equis’ Most Interesting Man.
Mary Olivieri’s Session(s):
11:45 a.m.–12:45 p.m. PDT —
Today we are being challenged to communicate flawlessly and with agility…and often on the same topic over and over again as we create content for social media platforms as well as other communications. How can you bring a fresh perspective to your writing that will engage the reader? And how can you change your own way of thinking in order to discover new approaches and angles?
Find out here.
These improvisational-based exercises will help you break through writing blahs…and everyone’s expectations. Whether it’s social media posts, a press release or PowerPoint, this is where the magic starts.