Mary Olivieri is the Chief Innovation Officer of the fully-integrated, women-owned Motion Agency. With more than 25 years of content and copywriting experience under her belt, she has led scores of communications professionals and creative writers in delivering materials designed to truly resonate with business and consumer audiences of all types. She has also managed digital marketing teams for over 12 years and loves the impact data can have on crafting the perfect message. Mary has created award winning advertising and marketing communications, and has given voice to many brands, including Pringles, Firestone, Whirlpool Corporation, and even Dos Equis’ Most Interesting Man.
11:45 a.m.–12:45 p.m. PDT — Wednesday, May 11, 2022
Today we are being challenged to communicate flawlessly and with agility…and often on the same topic over and over again as we create content for social media platforms as well as other communications. How can you bring a fresh perspective to your writing that will engage the reader? And how can you change your own way of thinking in order to discover new approaches and angles?
Find out here.
These improvisational-based exercises will help you break through writing blahs…and everyone’s expectations. Whether it’s social media posts, a press release or PowerPoint, this is where the magic starts.
You’ll learn: