Other Events:   Government 2022   |    Corporate 2023   |    First Responders 2023 Talk to a live rep: 888-409-4418
Wednesday, May 11, 2022    9:45 a.m.–10:30 a.m. Pacific Time

Reaching Digital Natives: How Public Institutions Can Create Meaningful Youth Engagement

Back to Agenda

Looking forward to this session? Share it!

Youth audiences can be particularly difficult to connect with: privacy regulations are constantly changing, youth are exposed to more than 6,000 ads each day and their online habits are evolving. Compounding those challenges, public institutions like governments, charities, and non-profits often have unique process, compliance, and branding needs.

Backed by decades of youth advertising experience, John Reid and Pete Baird will demonstrate how to develop a messaging strategy that resonates, analyze the most effective channels to create impact, and provide real-life examples to tie it all together. The time is now to take your youth advertising strategy to the next level. 


Pete Baird
VP, Director of Media
Red House Communications

John Reid
Glacier Communications

Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct