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Thursday, May 12, 2022    8:30 a.m.–9:15 a.m. Pacific Time

How to Gain Buy-In & Make Metrics Digestible to Leadership Not Active on Social

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Learn how to creatively bridge the disconnect between storytellers and leadership to demonstrate the value of social media to convey critical information and messages online. Through case studies and visual explainers, we'll discuss a few practical tools to make your metrics come to life for key stakeholders. 
  • Get organized - maintain a leadership user-friendly method of tracking your content & metrics, e.g. a google spreadsheet with content on a monthly basis. Share this with leadership on a weekly "look ahead" email.
  • Deliver a 1:1 briefing for leadership who are new to social or wary of its use by breaking down the social media process, including key metrics, and giving them an opportunity to ask questions for clarification. 
  • Identify who your internal key audiences are. Consider their needs when reporting out and open a channel of communication for ideas they may have for what they'd like to see on social.
  • Develop and strengthen relationships across your office so you have social media advocates available to vouch for your ideas.


Aisha Azimi
Strategic Communications Specialist

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