Panel: Strengthening Brand Reputation Using Social

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Building a government agency brand is about building reliability. This panel will discuss the best ways government marketers can leverage social media to strengthen their brand, reputation, and relationships with their communities. 

Discussion topics include:

• Using evergreen, light-hearted content to build strong relationships, trust, and interest over time. When a crisis hits, this strategy means your agency will be viewed as a trusted source of information. 
• The benefits of building relationships with and empowering brand ambassadors to help advertise your brand for you and get out important information
• Delivering top-notch customer service and being responsive to comments to bolster trust
• Keeping your brand messaging cohesive and consistent across channels (tone, colors, post frequency)