Jennifer Davies

Digital Content Supervisor, Office of Communications | Public Affairs
City of Las Vegas, Nevada

Jennifer Davies is the digital content supervisor for the city of Las Vegas, Nevada. In her role, the very first ever created by the city to focus on social media, Jennifer and her team support the city’s 20 departments and seven elected officials with social media outreach, email marketing and website content. She believes that online tools are changing the face of government for the better by making it easier to share news and get feedback. She has a bachelor’s degree in communication and public relations from Michigan State University and a master’s degree in communication management from the University of Southern California. Follow her on Twitter @jendavies26 and the city at @cityoflasvegas.

Jennifer Davies’s Sessions

10:00 a.m.–10:45 a.m. Pacific — Thursday, May 18, 2023

Speaker-Led Roundtable Discussion

How to Develop a Business Case for a Getting Your Agency Started on a New Platform

12:00 p.m.–12:45 p.m. Pacific — Thursday, May 18, 2023

Navigating the Platform Algorithms: Making Sure Your Social Content Can Perform Its Best

As marketers, it's our job to understand the inner workings of social media platforms to optimize and package our social media content across channels, but staying on top of platform and algorithm changes can feel like a full-time job.

This session will cover how to look at your data and top-performing content to spot trends and help your posts rise to the top of the news feed.

In this session, you'll learn:

  • The breakdown of algorithms per social platform

  • Why algorithms matter and keeping up to date with them

  • Best practices for creating a stand-out content strategy

  • Learn how to track your content performance for success

Check out our early bird ticket prices!
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