Adam Waters

Director of Academy and Creative
British Forces Broadcasting Service

I work for BFBS, where I run their training and creative agency business. I’ve worked with all kinds of government teams to help them understand social media and the modern world of communications. Before that, I worked for Bloomberg TV as a Producer. I’m a published author (check out my book Confident Digital Content) and also work part-time as a Ryan Gosling lookalike.

Adam Waters’s Session

8:15 a.m.–9:00 a.m. Pacific — Thursday, May 18, 2023

How to Succeed in a Pay to Play Space with No Budget

There’s plenty of good advice on what works on social media. Sadly the answer usually ends up being the same — you need a budget to pay for influencers, advertising, and content production. Easier said than done for Government organizations where budgets are stretched, approvals for spending can take time, and there’s often little cultural understanding or support for paid social media. Are you feeling stressed already? Relax — Adam has some helpful, practical tips to take away and try that won’t cost you money. They’ll help your team and organization succeed on social media with little or no budget. 

You’ll learn:

  • How to work with influencers without having to pay
  • How to produce content freely and easily
  • Using small budgets as effectively as possible
Check out our early bird ticket prices!
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