Rachel Terlep

Senior Social Media Manager
Washington Department of Natural Resources

Rachel Terlep is the senior social media manager for the Washington State Department of Natural Resources. She oversees digital media strategy, content creation, and community management for the DNR and Commissioner of Public Lands social accounts. Previously, she managed the social media accounts for Indiana University. She has been managing social media accounts for over ten years, and although best practices change fast, her fundamental approach remains the same: 1) Understand what her audience wants to hear and how they want to hear it. 2) Treat social media as an art and a science. 3) Push the envelope but stay rooted in the mission. Rachel’s background is in journalism, and she graduated from the University of Southern Indiana in 2010.

Rachel Terlep’s Sessions

12:00 p.m.–12:45 p.m. Pacific — Wednesday, May 17, 2023

Extracting and Communicating Insights from Social Media Data

Have you ever wanted to make a funny post but were unsure if your audience would be receptive? Have you ever been motivated to take an account in a new direction, only to be met by reluctant leadership? Forget diamonds -- data is a social media manager’s best friend, and it’s the foundation on which you build a successful account.

In this session, you’ll learn how the Washington State Department of Natural Resources has leveraged audits, analytics, and insights to drive record-high reach, followers, and landing page visits. This session highlights content examples (the good, the bad, the ugly) and how qualitative and quantitative data informed WADNR’s social media strategy while providing actionable takeaways to help you feel confident in how turning insights into action.

You’ll learn:

  • How to look beyond vanity metrics and listen to the stories your data is telling you.
  • Tips on turning insights into action.
  • How to leverage data to win over reluctant leadership.

10:00 a.m.–10:45 a.m. Pacific — Thursday, May 18, 2023

Speaker-Led Roundtable Discussion

Creating Long-Term Use, Evergreen Content

Check out our early bird ticket prices!
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