Cara Ball

Digital & Social Media Specialist
Detroit Police Department

Cara Ball manages social media accounts for the Detroit Police Department. A former digital journalist turned public relations specialist with more than eight years of digital media experience, Cara develops social strategies focusing on public safety and community building for the Detroit Police Department.

As a journalist, Cara started as a digital manager and video reporter in Kokomo, Indiana, producing video content telling the stories of North Central Indiana residents. In 2018, Cara moved back home to Detroit to work as a digital producer for the ABC affiliate station in metro Detroit.

Presently, as a digital specialist for the Detroit Police Department, Cara works closely with the department's Neighborhood Policing program, which launched in 2013 and focuses on quality of life concerns for residents. She has implemented social campaigns that inform and educate the public and highlight community engagement efforts through the police department.

Cara Ball’s Session

9:00 a.m.–9:45 a.m. Pacific — Thursday, May 18, 2023

Using Social Media to Build Community

During this session, you'll learn how to grow your social media channels through community-focused engagement, strategic planning of content posting, and leveraging community partnerships to reach a larger audience.

Ongoing media training with Detroit police officers helps develop the most relevant content that directly impacts residents. As a civilian department member, Cara must build relationships with officers and other sworn members to provide transparent and impactful information across our more than two dozen department social pages. She'll discuss her challenges and successes in growing and maintaining a robust social presence for the Detroit Police Department.

Takeaways include:

  • The key elements to creating engaging community content
  • Community collaboration: Using your resources to elevate your message
  • Training and building relationships with your employees
Check out our early bird ticket prices!
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