Marie Tweedy

Digital Media Coordinator
King County Department of Natural Resources and Parks

I am a content creator and digital media coordinator with 20 years of experience in multimedia production and strategic communications. I started my media career as an independent journalist, focusing on stories about human rights and labor movements in Argentina, which led me to communications in the government sector. You can find me posting to King County DNRP’s social media platforms, interacting with the people we serve, and empowering teams to leverage digital tools effectively. I’m located in the Seattle area and am constantly reminded of how beautiful the Puget Sound region is and how ongoing environmental work matters.

Marie Tweedy’s Session

10:00 a.m.–10:45 a.m. Pacific — Wednesday, May 17, 2023

Panel: Examples of High-Performing Content, What Worked, and Why

This panel will discuss:

Examples of content that (surprisingly) performed well, and lessons learned from it
Examples of content panelists thought would perform well that didn’t, and lessons learned from it
The types of content that work best per platform
How to leverage data from high-performing posts to inform future content
How to bounce back from a content flop
Strategies to help generate engaging content as a one-person social team
How the constant algorithm changes have impacted content performance on social media channels

Check out our early bird ticket prices!