Abbey Lampert

Social Media Program Manager
Port of Seattle

Abbey leads the Port of Seattle’s social media strategy. As manager of the organization’s brand and voice on social media, she executes storytelling content and marketing campaigns for seven social media channels representing the Port of Seattle and the 2022 World Airport Awards winner of the Best Airport in North America, Seattle-Tacoma International Airport (SEA). She focuses on creating content that supports the Port’s objectives around economic development, environment and sustainability, and capital programs at the airport and seaport. Abbey creates and implements marketing campaigns to make SEA travelers’ and Seattle cruise passengers’ experiences more enjoyable and efficient. 

Her significant experience in emergency and crisis communications qualifies her to lead the digital and social media on-call team. Before the Port, Abbey managed social media for Puget Sound Energy and led the utility’s storm communication efforts with a social media-first strategy. She attended Washington State University, receiving her public relations degree from the Edward R. Murrow College of Communications. In her spare time, she loves being a mom of two little ones, Maddie and Mason. She also enjoys sampling craft beer, baking, cheering on her WSU Cougars, and spending time with friends and family in the beautiful Pacific Northwest.

Abbey Lampert’s Session

12:45 p.m.–1:30 p.m. Pacific — Thursday, May 18, 2023

How to Launch an Influencer Campaign from Scratch

The influencer program for the Port of Seattle had very humble beginnings. It started with the celebratory opening and ribbon cutting of two new retail tenants at Seattle-Tacoma International Airport (SEA), with a modest handful of bloggers in attendance. Several years later, SEA has hosted multiple successful influencer events, including an airport lounge crawl, holiday shopping previews, and an avgeek planespotting event, and built and developed important relationships with our influencer community. In 2022, the Port completed a yearlong blog ambassador pilot program, partnering with a local influencer.

Working with influencers doesn’t have to be intimidating and full of dollar signs!

Attend this session to learn:

  • How to manage an influencer program on a small budget
  • Tips for building relationships with local influencers
  • Best practices for hosting influencer events


Check out our early bird ticket prices!
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