Elena Koutsavakis

Social Media Manager
Fisheries and Oceans Canada

Elena Koutsavakis is the Social Media Manager at Fisheries and Oceans Canada (DFO), where she leads a team in the daily operation of 10 social media accounts. Elena has worked in the Communications field for 20 years in senior advisor and management roles across several Government of Canada organizations, including the Privy Council Office, Canadian Food Inspection Agency, Department of National Defence, and DFO.

In addition to working in digital media over the last several years, Elena has experience in strategic communications, media relations, crisis communications, change management, and corporate communications. But her passion is helping senior managers and teams build positive work environments where people feel driven to succeed and innovate. Elena brings a fresh perspective to the organizations she works for, pushing the public service to become better storytellers. 

Elena has a BA Honours, Magna cum laude, from the University of Ottawa in Communications.

Elena Koutsavakis’s Session

9:00 a.m.–9:45 a.m. Pacific — Wednesday, May 17, 2023

Tips and Tricks for Creating Effective Video Content

The average person watches 84 minutes of videos per day online—but are they watching yours? Videos are the most successful social media asset in the game today, but one of the trickiest to get right. Are you guilty of making common video production mistakes and sending users back to scrolling?

In this session, you’ll discover how Fisheries and Oceans Canada is changing its video strategy to move from easy mistakes to electrified, user-focused content. From opening monologues to establishing shots to the big question, ‘Who is this for?’  we’ll cover everything you need to take your videos from corporate noise to shareable stories. Plus, pretty videos of whales—in case you weren’t already sold!

You’ll learn:

  • How to take advice from analytics.
  • How big a role language plays in video success.
  • Top tips on video structuring and titling.
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