Adam Durfee

Global Social Media Director

Adam Durfee is an award-winning campaign strategist and advertiser. He has been recognized by the Academy of Interactive & Visual Arts as a gold-tier content creator and PR Week’s Social Media Innovator of the Year for his unique use of social media in campaigns for the public good.

Adam is the Global Social Media Director for Boncom Advertising in Salt Lake City, where he concepts social media campaigns for nonprofit organizations and causes. Adam previously spent four years as a university professor teaching social media marketing and strategy, and before that, he was a social media strategy consultant and an agency director. Adam’s past work can be found in campaigns for Mountain Dew, Subaru, Hard Rock Café, and Disney Feature Films.

Adam Durfee’s Sessions

8:00 a.m.–8:15 a.m. Pacific — Wednesday, May 17, 2023

Welcome Remarks by Summit Emcee

8:15 a.m.–9:00 a.m. Pacific — Wednesday, May 17, 2023

Case Study: When Awareness Isn't Enough: Social Media Campaigns that Create Action

Advertising campaigns, especially in the public sector, often involve concepts and messages the average person already knows. For most of us, messaging campaigns aren’t to teach people something new; it’s to get them to adopt a behavior or practice they already know they should.

In this session, we’ll go through two social media campaigns, one about wildfire prevention and the other about suicide prevention, where people didn’t just consume—they acted. From rapping TikTok stars to hijacking Instagram environments, this session will inspire and change how you use social media in your public awareness campaigns.

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