Kevin Doe Crowsyn

Senior Operations Manager
US Army Recruiting Command

Kevin Doe Crowsyn is a digital marketing professional and Master Sergeant (E-8) who has focused on modernizing US Army Recruiting Command (USAREC) since 2009. He holds a MA in Mass Communication specializing in Social Media from the University of Florida.

Major General Johnny Davis, the Commander of USAREC and Fort Knox, stated that Kevin is “undoubtedly one of the organization’s single most influential figures of the past decade.”

Kevin has led the development and implementation of virtual strategies across the country. His training and guidance affect all echelons of the organization, from individual recruiters to senior leaders.

Kevin also coauthored the Army’s first techniques publication for medical recruiting and helped lead the Orlando Medical Recruiting Company to become the first and only in US Army history to be ranked #1 for three consecutive years. Kevin was personally commended by the US Army Surgeon General, Lieutenant General Raymond Scott Dingle.

Kevin has earned over 40 military medals and recognitions, including three Meritorious Service Medals, one of the highest awards for non-combat service. He was also awarded the Military Outstanding Volunteer Service Medal for his work with the US Veterans Foundation as their Chief Marketing Officer.

Kevin Doe Crowsyn’s Session

Strategy Before Tactics: Creating Change in a Bureaucracy

During this session, Kevin Doe Crowsyn will discuss the evolution of social media strategy in the US Army Recruiting Command. Kevin was the architect of the organization’s first-ever large-scale “digital recruiting” initiative in 2014. Nearly a decade later, he led the development and implementation of the largest integrated virtual strategy in the organization’s history.

Learn how Kevin was able to help modernize the organization while navigating a sometimes-rigid bureaucratic environment with senior leaders that didn’t always see the value in social media.

Takeaways include:

Generating buy-in by setting clear ROI expectations
Emphasizing strategy over tactics to create an adaptable framework
Exhibiting perseverance to create lasting change

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