Jennifer Davies

Strategic Communications Manager
City of Las Vegas, Nevada

Jennifer Davies serves as the Strategic Communications Manager for the vibrant city of Las Vegas, Nevada. At the helm of both digital and marketing teams, Jennifer orchestrates cohesive campaigns supporting the city's 20 diverse departments and its seven elected officials. Her expertise spans the digital landscape, from social media and email marketing to web usability, and extends to traditional marketing arenas such as branding, advertising, and graphic design. Passionate about the transformative power of digital tools, Jennifer envisions a government that is more accessible and connected with its residents. She is also an adjunct professor in digital marketing at the University of Nevada, Las Vegas. She holds a Bachelor's Degree in Communication and Public Relations from Michigan State University and a Master's Degree in Communication Management from the University of Southern California. Follow her on LinkedIn and the city’s accounts at lasvegasnevada.gov/connect.

Jennifer Davies’s Sessions

10:00 a.m.–10:45 a.m. Pacific — Thursday, May 18, 2023

Speaker-Led Roundtable Discussion

How to Develop a Business Case for a Getting Your Agency Started on a New Platform

12:00 p.m.–12:45 p.m. Pacific — Thursday, May 18, 2023

Navigating the Platform Algorithms: Making Sure Your Social Content Can Perform Its Best

As marketers, it's our job to understand the inner workings of social media platforms to optimize and package our social media content across channels, but staying on top of platform and algorithm changes can feel like a full-time job.

This session will cover how to look at your data and top-performing content to spot trends and help your posts rise to the top of the news feed.

In this session, you'll learn:

  • The breakdown of algorithms per social platform

  • Why algorithms matter and keeping up to date with them

  • Best practices for creating a stand-out content strategy

  • Learn how to track your content performance for success

Check out our early bird ticket prices!
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