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Have you ever wanted to make a funny post but were unsure if your audience would be receptive? Have you ever been motivated to take an account in a new direction, only to be met by reluctant leadership? Forget diamonds -- data is a social media manager’s best friend, and it’s the foundation on which you build a successful account.

In this session, you’ll learn how the Washington State Department of Natural Resources has leveraged audits, analytics, and insights to drive record-high reach, followers, and landing page visits. This session highlights content examples (the good, the bad, the ugly) and how qualitative and quantitative data informed WADNR’s social media strategy while providing actionable takeaways to help you feel confident in how turning insights into action.

You’ll learn:

  • How to look beyond vanity metrics and listen to the stories your data is telling you.
  • Tips on turning insights into action.
  • How to leverage data to win over reluctant leadership.

Rachel Terlep
Senior Social Media Manager
Washington Department of Natural Resources