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The average person watches 84 minutes of videos per day online—but are they watching yours? Videos are the most successful social media asset in the game today, but one of the trickiest to get right. Are you guilty of making common video production mistakes and sending users back to scrolling?

In this session, you’ll discover how Fisheries and Oceans Canada is changing its video strategy to move from easy mistakes to electrified, user-focused content. From opening monologues to establishing shots to the big question, ‘Who is this for?’  we’ll cover everything you need to take your videos from corporate noise to shareable stories. Plus, pretty videos of whales—in case you weren’t already sold!

You’ll learn:

  • How to take advice from analytics.
  • How big a role language plays in video success.
  • Top tips on video structuring and titling.

Elena Koutsavakis
Social Media Manager
Fisheries and Oceans Canada