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This panel will discuss:
- Examples of content that (surprisingly) performed well, and lessons learned from it
- Examples of content panelists thought would perform well that didn’t, and lessons learned from it
- The types of content that work best per platform
- How to leverage data from high-performing posts to inform future content
- How to bounce back from a content flop
- Strategies to help generate engaging content as a one-person social team
- How the constant algorithm changes have impacted content performance on social media channels
Jennifer Casey
Public Information Officer
Town of Collierville, Tennessee
Marie Tweedy
Digital Media Coordinator
King County Department of Natural Resources and Parks
Joseph Galbo
Social Media Specialist
U.S. Consumer Product Safety Commission (CPSC)
Paul Lester
Public Affairs Specialist/Social Media Manager
U.S. Small Business Administration