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Government social media accounts use various strategies and tactics to engage with their communities, especially during crises. Public Information Officers (PIO) must reach those in an ever-changing and misinformation-filled social media environment in unique and impactful ways. In this session, you will learn how to communicate in a friendly, human tone and consistently generate relevant, fresh, and compelling content alongside photos, gifs, and videos tailored to your audience. 

You’ll learn:

  • Transparency, timeliness, and humanity are key
  • Best practices to increase positive perception of the agency amongst residents, news media, and elected officials
  • Always “exchange business cards” before an emergency



Ellen Kamilakis
Assistant District Administrator for Communications
VDOT Northern Virginia