Back to Agenda
Looking forward to this session? Share it!
Government social media accounts use various strategies and tactics to engage with their communities, especially during crises. Public Information Officers (PIO) must reach those in an ever-changing and misinformation-filled social media environment in unique and impactful ways. In this session, you will learn how to communicate in a friendly, human tone and consistently generate relevant, fresh, and compelling content alongside photos, gifs, and videos tailored to your audience.
- Transparency, timeliness, and humanity are key
- Best practices to increase positive perception of the agency amongst residents, news media, and elected officials
- Always “exchange business cards” before an emergency