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As marketers, it's our job to understand the inner workings of social media platforms to optimize and package our social media content across channels, but staying on top of platform and algorithm changes can feel like a full-time job.

This session will cover how to look at your data and top-performing content to spot trends and help your posts rise to the top of the news feed.

In this session, you'll learn:

  • The breakdown of algorithms per social platform

  • Why algorithms matter and keeping up to date with them

  • Best practices for creating a stand-out content strategy

  • Learn how to track your content performance for success


Jennifer Davies
Digital Content Supervisor, Office of Communications | Public Affairs
City of Las Vegas, Nevada