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The influencer program for the Port of Seattle had very humble beginnings. It started with the celebratory opening and ribbon cutting of two new retail tenants at Seattle-Tacoma International Airport (SEA), with a modest handful of bloggers in attendance. Several years later, SEA has hosted multiple successful influencer events, including an airport lounge crawl, holiday shopping previews, and an avgeek planespotting event, and built and developed important relationships with our influencer community. In 2022, the Port completed a yearlong blog ambassador pilot program, partnering with a local influencer.

Working with influencers doesn’t have to be intimidating and full of dollar signs!

Attend this session to learn:

• How to manage an influencer program on a small budget
• Tips for building relationships with local influencers
• Best practices for hosting influencer events