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During this session, Kevin Doe Crowsyn will discuss the evolution of social media strategy in the US Army Recruiting Command. Kevin was the architect of the organization’s first-ever large-scale “digital recruiting” initiative in 2014. Nearly a decade later, he led the development and implementation of the largest integrated virtual strategy in the organization’s history.
Learn how Kevin was able to help modernize the organization while navigating a sometimes-rigid bureaucratic environment with senior leaders that didn’t always see the value in social media.
Takeaways include:
- Generating buy-in by setting clear ROI expectations
- Emphasizing strategy over tactics to create an adaptable framework
- Exhibiting perseverance to create lasting change
Kevin Doe Crowsyn
Senior Operations Manager
US Army Recruiting Command