Kaitlyn Wells is the Assistant Director of Admissions at Columbia University’s School of International and Public Affairs (SIPA). She oversees the digital recruitment and retention strategy for the graduate school’s admissions office, trains staff on digital engagement best practices, and is the resident memeologist. She co-manages SIPA’s social media profiles -- more than 58,000 followers -- including Facebook, LinkedIn, and Twitter, and is the founding editor of their Instagram profile. She also runs the school’s admissions blog, which was named one of 2016’s best admissions and financial aid blogs by consumer finance website CreditDonkey.com. Kaitlyn has worked in nonprofit and higher ed communications for six years. As a freelance writer, she covers consumer, student life, and technology topics for Consumer Reports, Techlicious.com, The Wall Street Journal Sunday, and TIME.com, among others. She has a Master of Science degree from Columbia University’s Graduate School of Journalism, and a Bachelor of Journalism degree from The University of Texas at Austin.