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Learn best practices in social media marketing from today's leading colleges and universities.

November 2-3, 2017



Nominate your institution for our EDU Hall of Fame!

Presenting Thought Leaders Leading practitioners share proven methods to execute a successful social media strategy.

Dan Day

Dan Day

Assistant Vice President for Communications
Princeton University

Tony Dobies

Tony Dobies

Social Media Director
West Virginia University

Philip Jones

Philip Jones

Social Media Director
University of North Carolina at Chapel Hill

Shawna Burger

Shawna Burger

Senior Social Media Manager
The Ohio State University

Liz Gross

Liz Gross

Market Insights Manager
Great Lakes Higher Education Corp.

Krista Smith

Krista Smith

Director of Social Media
Texas A&M University

Nicholas Love

Nicholas Love

Director of Social Media Strategy Hub
North Carolina State University

Lisa Snedeker

Lisa Snedeker

Director of Communications, PR & Social Media
Wake Forest University School of Law

See ALL Speakers Become a Speaker

Download your copy of the brochure today to take your first step toward becoming a better marketer!

The #1 social media marketing event for professionals in higher education marketing Here are 6 reasons this is your must-attend event of the year:

Work collaboratively with other attendees and the guidance of a trainer to apply the latest tools and technologies in social media to your strategy. Leave with practical, tangible takeaways, resources, and templates.


Meet other in-house practitioners with challenges just like yours — and learn how they are overcoming them. You’ll benefit from a room full of senior-level marketers dedicated to finding solutions to the toughest challenges in marketing.


EVERY program features all new case studies and all new brands, ensuring you’re hearing the latest trends. Our experienced speakers share their secrets to help you generate fresh, winning ideas for your social programs.


Meet a mix of experienced in-house brand leaders, influencers and award-winning agencies to get a 360° view on what it takes to execute a successful social strategy.


Why is SMSS an essential addition to your conference calendar this year? Find out what makes our program unique - and relevant to marketers like you.


Two valuable days out of the office is a big deal. We know you need to prove the ROI on your attendance. We’ve done the work for you.


Hear it straight from the marketers who have attended. We know our community well - which means over the last 6 years we’ve fine-tuned how to build a compelling, relevant agenda that we know you’ll find the most informative and inspirational. This is what our attendees love most about our social media marketing programs.

Social Media Strategies Summit would like to thank the following sponsors:


Campus Sonar Falcon.io Hootsuite for Higher Education Stackla

Media Partners

Agora Pulse CIO Review Cleanup Interactive Digital Monster Drum Up HigherEdLive Marketingterms.com Martech World mStoner Social Hospitality The Social Media Hat Social Media Informer NR Media Group
Become a Sponsor

Download your copy of the brochure today to take your first step toward becoming a better marketer!

We understand that as a conference attendee, it makes a big difference knowing who you'll meet.

Check out some of the marketing professionals who will be in the room with you!

See Full Attendee List


7 years and over 7,000 attendees can't be wrong. Check out our attendees' experiences since 2010.

  • “Amazing. Allows you to think outside of your brand/role comfort zone!”

    - Karima Dasher,
    Social Media Manager, Envision

  • “Came a long way for this summit! Well worth the trip and learning. The speakers are well versed in their respective areas and industries and that showed in their workshops.”

    - Moganapriya Sandiramogan,
    Assistant Director, Corporate Communications, Singapore Prison Service

  • “Good people, good information, great experience.”

  • “A valuable learning experience for any content marketer or social media strategist.”

    - Anne Dreshfield,
    Communications Manager, Nextdoor

  • “Very useful information, fun and interactive.”

    - Albert Garza,
    Outreach, Golden Empire Transit District

  • “Totally worth the 16 hour flight from Egypt.”

    - Mohamed Eltabbakh,
    Marketing Executive, Raya Restaurants

  • “This summit is exactly what I needed: an opportunity to come up for air, look at the bigger picture and push my own thinking.”

    - Taylor Bridgers,
    Sr. Account Manager, Moxie

  • “I can't wait to put all I learned into use. Growing, engaging, converting, and learning. All benefits from SMSS.”

    - Andrea McNairy,
    Marketing, Genpak LLC

  • “The place to be to ensure that you're delivering the best customers experience and driving the maximum ROI to your company.”

    - Tom Diederich,
    Director of Member Communities & Advocacy, USAA

  • “Great variety of Social Media experts from different brands and agencies. The Social Media World is changing everyday and SMSS is helping us stay on the cutting edge.”

  • “Perfect for inspiration and collaboration. A must-go for marketers!”

    - Eric Smith,
    Regional Marketing Director, Cornerstone Home Lending, Inc.

  • “Engaging event to inspire how I can bring back fresh Social Media ideas for my clients.”

    - Ryan Giesen,
    Senior Account Manager, Moxie

  • “An incredible place to brainstorm new strategies for your social and content teams.”

    - Anne Dreshield,
    Communications Manager, Nextdoor

  • “I left this conference with countless new ideas and applications to take our social media presence to the next level.”

    - Sarah Wilson,
    Internet Manager, CityTeam

  • “I enjoyed this experience because it allows collaboration between all industries.”

    - Lawrence Ricardo,
    Marketing, MBH Architects

  • “Really insightful experience. I loved this entire conference. Excellent presentations from experts."”

    - Clemencia Fonseca,
    Senior Director Global Marketing, Brocade

  • “Above and beyond quality of information. Would totally attend next year!”

    - Margione Guerra,
    University of the Ozarks

  • “I have been able to apply so many of my learings from SMSS to my company!”

    - Dianne Henderson,
    Social Media Strategiest, CareFirst, BCBS

  • “Best Media Conference...every year!”

  • “A great mix of generations aiming to learn more about a quickly evolving practice.”

  • “Very insightful. Preparing me to deliver great results to my team!”

  • “I really enjoyed the experience. You certainly have an engaged audience of professionals from many different industries. I liked the size of the group, great for engaging and getting to know people. I also thought you had a solid line up of speakers representing a variety of relevant topics from all different types of organizations and industries.”

    - Regan Ogner,

  • “Great speakers who provide fun and insightful content.”

    - Kelsey Keys,
    Social Media Strategist at FireHouse

  • “Small group – focused; not a big, get-lost-in-the-attendees type of conference so speakers/presenters are approachable and sessions are geared toward your social media needs and questions.”

    - Amanda Booth,
    Program Coordinator at Texas A + M University – Undergraduate Studies

  • “I have learned so much today, more than I ever imagined. The networking and discussion of challenges was an invaluable addition to the conference.”

    - Robin Belskee,
    Manager IT PUO at Cardinal Healthcare Solutions.

  • “The workshops are worth the extra day away from the office!”

    - Katie Neuman,
    Community Engagement & Social Media Coordinator, Northwestern Publishing House Christian Books and Gifts

  • “I feel educated and empower to go back to my organizations and run a successful strategy-drive social media marketing campaign!”

    - Tristin Bates,
    Social Media & Blogging Specialist, John Hopkins Medicine

  • “Enjoyed the small pre-summit workshop size, made it easy to engage and learn, easy to connect with presenters.”

    - Nancy McKenzie,
    Senior Manager of Digital Marketing, Hill’s Pet Nutrition

  • “A 'Must Attend' for every social and digital marketing professional.”

    - Rik Walters,
    SVP of Digital Strategy, Rebel Digital Group

  • “Thoroughly enjoyed and learnt a lot.”

    - Jessica Currie,
    Digital Marketing Specialist at Pacific Gateway Hotel, Vancouver Airport

  • “Met people from all over the continent and all walks of life. Learned so much more than I expected. Great program.”

    - Patricia Shall,
    President, Creative Benefits & Insurance Solutions

  • “Your head will explode with all the ideas you’ll get while attending the summit.”

    - Katty Romero,
    Social Media Manager, Rich’s Products

  • “#worthit”

    - Carly Arbuckle,
    Assistant Brand Manager, Kernel Season’s

  • “Always great to get key learning and validations.”

    - Brenda Kulow- King,
    Social Media Analyst at Colony Brands

  • “It was interesting to note that we are in same boat in USA and in Finland, in big companies and in small companies. Useful and awesome!”

    - Soile Suvanto,,
    journalist, Yle

  • “Content was timely and relevant and cutting edge. The speakers kept us engaged and interested, fueling us with information to continue to build our brand on platforms.”

    - Karen Rossetti,
    Marketing Manager, Big Y Foods

  • “SMSsummit provides a large depth of social media strategies that is applicable for small to large scale brands at an easy to understand place.”

    - Cosmin Ghiurau,
    Director of Marketing, Radioshack

  • “Looking forward to attending next year too! Thanks for coming to Dallas!”

    - Minid Sue Sternblitz,
    Director of Marketing, Parks Associates

  • “If you attend one Social Media Conference this year, this should be it!”

    - Marya Sherwin,
    Media Analyst, iCrossing

  • “I had some great ‘Ah-Ha’ moments and was reassured about the direction our social media efforts are going. Thanks!”

    - M. Rignanesi,
    Education Coordinator, New Brunswick Securities Commission

  • “Having just launched my social media efforts for two twitter handles, it was good to attend a conference where I was able to validate my plan and generate new ideas with subject matter experts”

    - Amy Fenning,
    Sr. Brand Marketing Mgr, Lexis Nexis

  • “SMSS was great! I have so many new tools to use in social media. I met lots of great people and speakers.”

    - Aven Davis,
    Communication Coord. All Star Vacation Homes

  • “The whole summit has been a great experience. Experienced, knowledgeable speakers and made great contacts.”

    - Chelsea Murfitt,
    Marketing Coordinator Bellavance Beverage Co.

  • “Speakers all had great energy and enthusiasm.”

    - Andrea Robbins,
    Public Programs Manager, CU Boulder

  • “With this being my first Social Media Strategies Summit, I was thoroughly impressed with the material and wide variety of experts speaking on these subjects.”

    - Sean Nelson,
    Marketing Associate, CBT Nuggets

  • “I learned a lot about best practices and trends. It was a great opportunity to meet and network with other social media professionals, as well.”

    - Adrienne Albregts,
    Social Media Manager, Compass Learning

  • “This summit provided a host of engaging, knowledgeable presenters who provided keen insight and firsthand information on their respective topics.”

    - Dustin Perry,
    US Army Garrison, Japan Public Affairs

  • “Highly recommended conference! Great people, great speakers.”

    - Jessica,
    Internet Marketing Specialist, Metro Electronic Cigarette

  • “A great opportunity to learn new skills, and connect with a variety of professionals involved in social media.”

    - Tiffany Harrison,
    Outreach Manager, Go Abroad

  • “It is so exciting to be surrounded by so many great minds innovating and molding the social space as we know it. “I’m looking forward to going back and sharing some great new learning with my team!”

    - Allison Lewis,
    Marketing, Digitas

  • “Very informative conference for those looking to engage in social media.”

    - George Jones,
    Social Media Manager, Buick

  • “Feels great to refocus, dial-in to the latest industry trends, and meet like-minded professionals.”

    - Jessica Thornton,
    Social Operations Manager, The Denver Post

  • “Great summit - full of wonderful tips and a variety of topics.”

    - Covey Baker,
    Senior Manager, Digital Marketing, Starz

  • “I learned so much! Excellent!”

    - Megan Michelakos,
    Sr. Marketing Specialist CCA Global Partners

  • “Intelligent, connected people educating others in the social realm. Awesome event.”

    - Linley Bruess,
    Social Media Strategist, Happy Medium

  • “A well-rounded group of leader in social media came together to deliver excellent content that I can bring back and implement at my company.”

    - Sara O’Donnell,
    Marketing Coordinator, APiNSG

  • “I usually get a little worn out during events like this, but I felt energized and actively engaged the entire time. Great event!”

    - Eric Wheeler,
    AAE/Social Media Specialist, Kohnstamm Communications

  • “The Social Media Strategies Summit not only provided great information for me to use in my position at Del Monte Agency, but it has also given me the opportunity to network and meet other professionals in my area and across the nation!”

    - Kim Maxon,
    Social Media Strategist, Del Monte Agency

  • “I walked away with great insights, strategies to implement immediately and a little black cook of great minds to keep in touch with.”

    - Melissa Zierden,
    AAE, Kohnstamm

  • “Great speakers all day. Expert knowledge.”

    - Donna Doleman,
    Ann Arbor Spark

  • “I learned more about social media today than I've ever learned using the actual sites half of my life.”

    - Kate Kasbee,
    Digital Marketing Analyst, DevBridge Inc.

  • “Very Informative & time well spent.”

    - Karen Kendzierski,
    ecommerce Specialist Marketing, Animal Health International

  • “This has been a great experience and opportunity to learn innovative ideas.”

    - Sandra Wong,
    Social Advertising Manager, Bigpoint Inc.

  • Nominate your institution for our EDU Hall of Fame!

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