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Learn best practices in social media marketing from today's leading colleges and universities.

Nov 2-3, 2017

Speakers Agenda Brochure

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Presenting Thought Leaders Leading practitioners share proven methods to execute a successful social media strategy.

Dan Day

Dan Day

Assistant Vice President for Communications
Princeton University

Tony Dobies

Tony Dobies

Social Media Director
West Virginia University

Philip Jones

Philip Jones

Social Media Director
University of North Carolina at Chapel Hill

Shawna Burger

Shawna Burger

Senior Social Media Manager
The Ohio State University

Liz Gross

Liz Gross

Market Insights Manager
Great Lakes Higher Education Corp.

Krista Smith

Krista Smith

Director of Social Media
Texas A&M University

Nicholas Love

Nicholas Love

Director of Social Media Strategy Hub
North Carolina State University

Lisa Snedeker

Lisa Snedeker

Director of Communications, PR & Social Media
Wake Forest University School of Law

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Take your first step toward becoming a better marketer!

  • “This great thing about individuals working in Higher Education is their willingness to share everything - ideas, experiments, templates, and more. If you’re on the fence about going, don’t be. You will absolutely bring something valuable home with you.”

    - Katie Monfet,
    Eastern Florida State College

  • “A great gathering of education-focused marketers who were more than generous in sharing tips and tools.”

    - Sara Au,
    Orange County Public Schools

  • “Get ready to have your brain spin with possibilities and fun new projects. The value and expertise - worth it!”

    - Alexandra Simone,
    Ramapo College of New Jersey

  • “An interactive atmosphere with smart people who get it.”

    - Sydney Slotkin,
    University of Mississippi

  • “Had a great time and took away so much information.”

    - Justin Gotthardt,
    Kennesaw State University

  • “SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.”

    - Katie Monfet,
    Eastern Florida State College

  • “Great information for newbies and pros.”

    - Kerry Stanhope,
    University of North Texas

The #1 social media marketing event for professionals in higher education marketing Here are 6 reasons this is your must-attend event of the year:

Work collaboratively with other attendees and the guidance of a trainer to apply the latest tools and technologies in social media to your strategy. Leave with practical, tangible takeaways, resources, and templates.


Meet other in-house practitioners with challenges just like yours — and learn how they are overcoming them. You’ll benefit from a room full of senior-level marketers dedicated to finding solutions to the toughest challenges in marketing.


EVERY program features all new case studies and all new brands, ensuring you’re hearing the latest trends. Our experienced speakers share their secrets to help you generate fresh, winning ideas for your social programs.


Meet a mix of experienced in-house brand leaders, influencers and award-winning agencies to get a 360° view on what it takes to execute a successful social strategy.


Why is SMSS an essential addition to your conference calendar this year? Find out what makes our program unique - and relevant to marketers like you.


Two valuable days out of the office is a big deal. We know you need to prove the ROI on your attendance. We’ve done the work for you.


Our Sponsors

Campus Sonar Falcon.io Hootsuite for Higher Education Stackla

Our Media Partners

Agora Pulse CIO Review Cleanup Interactive Digital Monster Drum Up HigherEdLive Marketingterms.com Martech World mStoner Social Hospitality The Social Media Hat Social Media Informer NR Media Group

Exhibiting at SMSS

Social Media Strategies Summit would like to thank the following sponsors:

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We understand that as a conference attendee, it makes a big difference knowing who you'll meet.

Check out some of the marketing professionals who will be in the room with you!

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