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Day 1 - Pre-Summit Social Media Training

Thursday, November 2, 2017

7:15AM - 8:00AM

8:00AM - 10:00AM

Social Media Training A:

Brian Wasson
Executive Social Media Director
St. Joseph's College

8:00AM - 10:00AM

Social Media Training B:

Robbie Fitzwater
Director of Social and Content Strategy
Clemson University

10:00AM - 10:15AM

10:15AM - 12:15PM

Social Media Training C:

Philip Jones
Social Media Director
University of North Carolina at Chapel Hill

10:15AM - 12:15PM

Training D: Creating Your Content Strategy

Nate Riggs
Founder & CEO
NR Media Group

12:15PM - 1:00PM

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Day 1 - General Summit

Thursday, November 2, 2017

12:00PM - 1:00PM

1:00PM - 1:05PM

1:05PM - 1:15PM

1:15PM - 1:45PM

Dan Day
Assistant Vice President for Communications
Princeton University

1:45PM - 2:00PM

Track A: Increasing awareness for your institution through social media

Track B: Content creation and storytelling

2:00PM - 2:40PM

Amy Lavin
Assistant Professor of Practice & Director, MS-Digital Innovation in Marketing Program
Temple University

2:00PM - 2:40PM

Chris Barrows
Social Media | Mobile Product Coordinator

2:50PM - 3:30PM

Bill Zimmerman
Lecturer, Donald P. Bellisario College of Communications
Penn State

2:50PM - 3:30PM

Matt Hintsa
Digital Engagement Manager
Harvard University Division of Continuing Education
Jemalyn Griffin
Assistant Director, Content and Program Marketing
Harvard University Division of Continuing Education

3:30PM - 4:00PM

4:00PM - 4:40PM

Lisa Snedeker
Director of Communications, PR & Social Media
Wake Forest University School of Law

4:00PM - 4:40PM

Nicholas Love
Director of Social Media Strategy Hub
North Carolina State University

4:50PM - 5:30PM

Mary Hoy
Insights Analyst
The Ohio State University
Shawna Burger
Senior Social Media Manager
The Ohio State University

4:50PM - 5:30PM

Krista Smith
Director of Social Media
Texas A&M University
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Day 2 - General Summit

Friday, November 3, 2017

8:00AM - 8:50AM

8:50AM - 9:00AM

9:00AM - 9:30AM

Tony Dobies
Social Media Director
West Virginia University

9:30AM - 9:45AM

Track A: Social media strategy development best practices

Track B: Student & faculty advocacy & engagement

9:45AM - 10:25AM

Vanessa Theoharis
Associate Director, Integrated Content Strategy
Babson College

9:45AM - 10:25AM

Jason Boucher
Social Media Manager
The University of New Hampshire

10:35AM - 11:15AM

Liz Gross
Market Insights Manager
Great Lakes Higher Education Corp.

10:35AM - 11:15AM

Joel Renner
Digital Strategy & Career Systems
The George Washington University - School of Business

11:25PM - 12:25PM

12:30PM - 1:30PM

1:30PM - 2:10PM

Jake Most
Assistant Director of Media Relations
University of Kentucky Athletics Department

1:30PM - 2:10PM

Kathryn Bader
Director of Social Media
University of California, Berkeley

2:20PM - 3:00PM

Sonja Likness Foust
Director of Social Media & Content Strategy
Duke University


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