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Thursday, November 2, 2017 - 2:00PM - 2:40PM

The challenge of differentiation - How to create a unique brand promise that resonates with prospective students

The MS-Digital Innovation in Marketing program at Temple University is uniquely situated in the middle of the online and traditional classroom space, preparing students to be the next generation of digital marketers by providing curriculum across marketing, communications and technology disciplines.

Amy and her team face the challenge of coming up with creative and distinguished selling points for prospective students, along with finding the best way to reach their target market.

Amy will share some of their successful strategies used to not only spread awareness of their program, but showcase it as a rich and resourceful learning environment that keeps students engaged.

Key talking points include:

  • How they built an advisory council to help spread the word and support the program through mentoring, curriculum review and webinars
  • Connecting the physical and digital worlds - meeting prospects in person by attending digital summits across the country
  • How they developed engaging support programs including alumni outreach, virtual group projects, and digital tools to help students with their resumes
  • Using Twitter, Linkedin and Gradschool Match to advertise
  • Keeping their program convenient, flexible and fun!


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Amy Lavin
Assistant Professor of Practice & Director, MS-Digital Innovation in Marketing Program
Temple University

About your Presenter

Amy A. Lavin first joined the Fox School in 2012, as an adjunct professor of Management Information Systems. In 2015, she joined the school as a full-time assistant professor. At Fox, Amy has taught multiple sections of Information Systems in Organizations and Data Analytics, Digital Design & Innovation and Business Intelligence. Prior to joining the Fox School, she served as a technical training manager for Temple University, and coordinated the training of more than 800 employees for the Banner student launch, as well as managed and delivered the training program for the Concur Expense Management System. Amy also led the implementation of Salesforce.com across several offices at the University. Additionally, Amy has worked as a technical team manager and senior functional consultant with SunGard Higher Education, and as a software licensing manager at Temple.

Amy is working toward her Ed.D in education administration, from Temple University’s College of Education. She earned her Master of Business Administration and Bachelor of Business Administration degrees from the Fox School. She also holds a direct marketing certificate from The Pennsylvania State University.

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