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Thursday, November 2, 2017 - 2:50PM - 3:30PM

Social media, content generation and monitoring tools to help streamline your marketing programs

Make the most of your limited time and resources when it comes to social media. With some up-front planning and initial groundwork, you can make your day-to-day social media management more efficient. Learn the inner workings of a Harvard marketing team’s social media workflow and tool kit.

In this presentation, you’ll learn more about:

  • How a little bit of planning can go a long way when it comes to social media workflows
  • Developing templates and frameworks for social media content development
  • Tracking and measuring social media activity, from social listening to website activity

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Matt Hintsa
Digital Engagement Manager
Harvard University Division of Continuing Education

Jemalyn Griffin
Assistant Director, Content and Program Marketing
Harvard University Division of Continuing Education

About your Presenter

Matt Hintsa is the Digital Engagement Manager at Harvard's Division of Continuing Education (DCE). In this role, he is responsible for developing the social media and e-mail marketing strategies to support the pillars of DCE, including Harvard Extension School, Harvard Summer School, and DCE’s Professional Development Programs.

Matt earned his bachelor’s degree from Cornell University and continues to stay involved with his alma mater as Vice President of Communications and Marketing for the Cornell Club of Boston, an all-volunteer board serving the nearly 10,000 Cornell alumni living in Eastern Massachusetts.

Jemalyn Griffin is the Assistant Director of Content and Program Marketing at Harvard University, Division of Continuing Education, and serves as a key member in the Office of Strategic Growth Initiatives. She is responsible for implementing online marketing efforts that support an integrated brand strategy, creating and managing website content to support the pillars of DCE, including Harvard Summer School, Harvard Extension School, Harvard Professional Development Programs, and Harvard's Institute for Learning in Retirement.  She also serves as an Adjunct Professor at the University of Nebraska - Lincoln, where she received her Master’s in Integrated Media Communications, and teaches Social Media Theory and Practice.


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