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Thursday, November 2, 2017: Pre-Summit Social Media Training

Our trainings are two-hour deep dive sessions, built to help you get answers to challenges specific to higher education marketing.

Sessions are packed with discussions and activities will get your creative ideas flowing, along with templates and resources you can take back to share with your team back at the office.

Social media trainings are an essential part of your conference experience!

We hand-pick our training facilitators that have extensive backgrounds and expertise in working with renowned brands and social media practitioners like you.

We introduce you to the training leader prior to the start of the conference - so you can contact them directly with any questions you have or specific topics you’d like addressed during the session.

We keep training numbers limited to ensure you have dedicated, one-on-one time with each training trainer to get your specific questions answered.

Brian Wasson
St. Joseph's College

Social Media Training A:

8:00AM - 10:00AM - Writing an effective and scalable social media policy to ensure consistent brand messaging across channels

Limited Seating - Registration Required

This training session will explore the glamorous and captivating world of social media policy development. There's a certain mystique attached to this process that everyone on campus will want to know about. Just wait...you'll leave this session and immediately head back to work to rewrite your school's social policy…


Robbie Fitzwater
Clemson University

Social Media Training B:

8:00AM - 10:00AM - Setting KPIs and measuring the performance of your social media programs

Limited Seating - Registration Required

This training will take a dive into aligning your social, digital and business goals with KPIs that will help empower you to increase engagement, improve performance and show the value of your work on social.


Philip Jones
University of North Carolina at Chapel Hill

Social Media Training C:

10:15AM - 12:15PM - Building your social media ambassador program

Limited Seating - Registration Required

Learn how UNC - Chapel Hill built their social ambassador program from the ground up and the ROI they've seen in just 2 years. Build your own content and metrics-driven social ambassador program strategy.


Nate Riggs
NR Media Group

Training D: Creating Your Content Strategy

10:15AM - 12:15PM - Results-based storytelling: How to design your mar-tech stack and increase student enrollment

Limited Seating - Registration Required

Develop and deploy an online content strategy that will attract, qualify and nurture student leads from awareness through the application and admissions process.


Seating is limited - save your seat!

Register Now!


Can I bring my team to the trainings?
Absolutely! Contact Audrey [email protected] about group discounts for attending trainings.

Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.

How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible - they fill up quickly!

Can I attend multiple trainings?
Yes! There are both 8am and 10:15am trainings - you can register for 1 training, or sign up for 2 at a discount.

Attendees are required to sign up for their training in advance so that training presenters can know exactly who they’ll be teaching to - and tailor content especially for you! Resources and presentation slides for each training will be available post-conference

What past attendees say about our trainings:

The workshops are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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