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Thursday, November 2, 2017 - 10:15AM - 12:15PM

Building your social media ambassador program

In this session, Philip will detail why UNC wanted to begin social media ambassadors programs, how his team built them from the ground up, what tools (both free and paid) they use to manage the programs that reach hundreds of advocates and what returns they’ve seen in just two years’ time.

With UNC's case study and learning as a reference, attendees will work through activities and discussions to address challenges in building their own social ambassador program.

Key takeaways:

  • An understanding of why you want online advocates partnering with you to share content and promote your brand
  • An appreciation for what your advocates can offer you, beyond just retweets and shares
  • Evidence, both content- and metrics-driven, that these programs provide a return on your investment of time and resources
  • Strategies for identifying content that will resonate with ambassadors and techniques for delivering that content to them
  • Strategies for receiving content from your ambassadors


Philip Jones
Social Media Director
University of North Carolina at Chapel Hill

Who Is This Social Media Training For?
Open to anyone with experience managing content or social media on behalf of their organization

Social Media Training Price:

Seating is limited - save your seat!

Register Now!

About your Presenter

Philip loves nothing more than to tell a good story. For almost seven years he did his storytelling on television as a news reporter and anchor. Now, he tells the stories of his alma mater through UNC-Chapel Hill’s social media channels. Philip joined Carolina’s social media team at the start of 2015 after almost two years in the same role at Elon University. In addition to content creation, he manages social media ambassador programs that engage hundreds of UNC students and alumni on a daily basis.

Seating is limited - save your seat!

Register Now!


Can I bring my team to the trainings?
Absolutely! Contact Audrey [email protected] about group discounts for attending trainings.

Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.

How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible - they fill up quickly!

Can I attend multiple trainings?
Yes! There are both 8am and 10:15am trainings - you can register for 1 training, or sign up for 2 at a discount.

Attendees are required to sign up for their training in advance so that training presenters can know exactly who they’ll be teaching to - and tailor content especially for you! Resources and presentation slides for each training will be available post-conference

What past attendees say about our trainings:

The workshops are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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