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Friday, November 3, 2017 - 9:00AM - 9:30AM

Keynote: How you can use the latest social media trends to reach Gen Z

For a decade (or more), higher ed has been focused on reaching Millennials. It was a shift - from print to digital … from Mariah Carey to Lady Gaga. And we adapted. Of course, just as we were getting good at reaching Millennials, a new generation of prospective students came along. That group, of course, is Generation Z. This group entered the world with a screen in its hand and has been shaped by the world they live in unlike any previous generation.

As we shift again, see what West Virginia University is doing to reach this new generation through social media. You’ll learn more about Gen Z; how higher ed can best interact with them, current social marketing trends (like Snapchat, social media video, Instagram Stories, YouTube, etc.) and how WVU is successfully using them to reach prospective students; and easy-to-implement tips to make the shift from Millennials to Gen Z.

The audience will leave the presentation with these takeaways:

  • The newest marketing trends like Snapchat, social media video, Instagram Stories, YouTube, etc.
  • Real-life examples of award-winning marketing campaigns from one of the industry’s leaders.
  • Easy-to-implement tips to make the shift from Millennials to Gen Z.


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Tony Dobies
Social Media Director
West Virginia University

About your Presenter

As the Social Media Director at West Virginia University, Tony Dobies has positioned the University as a leader in higher education when it comes to new and social media platforms. He is a vocal advocate for social and digital media in marketing and communications in higher education and has spoken at numerous national conferences. At WVU, Tony leads a team that sets the University’s social media priorities. In 2016, his team earned PRSA’s “Best in West Virginia” award. In 2015, Tony was named a “30 under 30 Rising PR Star” by PR News.

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