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We know you need to prove the ROI on your attendance,
so we’ve done that work for you.

Here’s how you’ll benefit from attending SMSS.

SMSS has dedicated sessions addressing the spectrum of higher education social media marketing challenges.

We cover the most pertinent topics across student recruitment, admissions, alumni engagement, faculty engagement, content strategy, social media ROI and more. We include roundtable discussions that allow you to find and engage with your peers facing the same challenges as you. (See a topic missing that you’d be interested in hearing about? Contact the producer!)

No fluff. Leave with practical takeaways you can act on right away.

You won’t only hear about winning social campaigns and programs - you’ll hear the detailed methods and strategies that achieved results. SMSS is a focused gathering of senior level higher education marketers sharing real strategies that translate to ROI.

Presenting colleges and universities cover the latest trends and best practices - with step-by-step guides on how to assess the right investments for your institution.

Our sessions deep-dive into key measurement strategies to help you evaluate the efficacy of your social media marketing and how to tie your initiatives back to business goals.

You’ll get to meet (and chat with) the marketers behind universities seeing big success on social media.

Your voice won’t get lost in a crowd of thousands. We're here not just to listen to speakers, but share ideas and spark attendee-to-attendee discussions, too.

Our interactive and intimate conference atmosphere gives you the opportunity to get your most pressing questions answered after each talk. Some of our summit’s best conversations are sparked during Q&A sessions.

Our speakers also make themselves available to you to provide resources and give feedback - during and after the conference.

We guarantee you’ll make meaningful connections.

Our focus on networking has helped forge new friendships and business relationships alike! You receive a full attendee list so you know exactly who’s in the room with you.

If there’s someone you’d like to meet, but can’t find, our staff is here to help make an introduction. (Click here to see brands attending.)

We make reporting back
to your team

We want you to spend your time at the event listening and engaging, not feverishly taking notes.

You’ll have exclusive access to all event videos and slides after the conference is over - to revisit slides you missed, and make it easy for you to share key insights with your team.

If you need to send this to your boss,
we’ve packaged in into a nice, presentable document for you.



Don’t take our word from it… Check out what our attendees have to say!

  • “This great thing about individuals working in Higher Education is their willingness to share everything - ideas, experiments, templates, and more. If you’re on the fence about going, don’t be. You will absolutely bring something valuable home with you.”

    - Katie Monfet,
    Eastern Florida State College

  • “A great gathering of education-focused marketers who were more than generous in sharing tips and tools.”

    - Sara Au,
    Orange County Public Schools

  • “Get ready to have your brain spin with possibilities and fun new projects. The value and expertise - worth it!”

    - Alexandra Simone,
    Ramapo College of New Jersey

  • “An interactive atmosphere with smart people who get it.”

    - Sydney Slotkin,
    University of Mississippi

  • “Had a great time and took away so much information.”

    - Justin Gotthardt,
    Kennesaw State University

  • “SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.”

    - Katie Monfet,
    Eastern Florida State College

  • “Great information for newbies and pros.”

    - Kerry Stanhope,
    University of North Texas

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