Robert Bochnak manages social media channels—Twitter, Facebook, LinkedIn, and Instagram—for the Harvard Business School’s (HBS) alumni office and since January 2013 has helped the school generate more than 200,000 alumni interactions via Twitter, Instagram, and Facebook.
Robert writes about social media and higher education at https://www.linkedin.com/in/robertbochnak/ and is the former writer and editor of “GradMatters,” the Blog for the Tufts University Graduate School of Arts and Sciences. Robert holds a Master of Arts degree from the Tufts University Graduate School of Arts and Sciences and a Bachelor of Arts degree from the University of Massachusetts-Amherst.
Robert Bochnak’s Session(s):
9:10 am–9:50 am — Wednesday, October 16, 2019
My presentation will take a deep dive into engagement on social media - specifically on Twitter and Instagram - and illustrate how I’ve increased alumni engagement by 1,800% since 2013 (2,800 to 53,803). Specifically, I will discuss our Identify-Engage-Leverage approach and how we’ve used data to interact with alumni based on their personal and/or professional interests. Furthermore, I will provide examples of how I collect and report on alumni engagement.
Following my presentations, attendees will be able to…