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Robert Bochnak

Social Media Strategist
Harvard Business School Office of Alumni Relations

Robert Bochnak manages social media channels—Twitter, Facebook, LinkedIn, and Instagram—for the Harvard Business School’s (HBS) alumni office and since January 2013 has helped the school generate more than 170,000 alumni interactions via Twitter, Instagram, and Facebook.

Robert writes about social media and higher education at https://www.linkedin.com/in/robertbochnak/ and is the former writer and editor of “GradMatters,” the Blog for the Tufts University Graduate School of Arts and Sciences. Robert holds a Master of Arts degree from the Tufts University Graduate School of Arts and Sciences and a Bachelor of Arts degree from the University of Massachusetts-Amherst.

Robert Bochnak’s Session(s):


9:10 am–9:50 am — Wednesday, October 16, 2019

Getting Personal: Social Media, Audience Engagement, and Why EVERY Person Matters

My presentation will take a deep dive into engagement on social media - specifically on Twitter and Instagram - and illustrate how I’ve increased alumni engagement by 1,800% since 2013 (2,800 to 53,803). Specifically, I will discuss our Identify-Engage-Leverage approach and how we’ve used data to interact with alumni based on their personal and/or professional interests. Furthermore, I will provide examples of how I collect and report on alumni engagement.

 Following my presentations, attendees will be able to…

  • Set up and run a similar program to ours while applying some of the same concepts
  • Use video, apps, and other tools to diversify their content streams and engage with their target audiences more effectively
  • Drive more audience members to their website using social media
  • Increase engagement during events
  • Develop tools to report on their audience engagement via social media

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