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Jason Boucher

Social Media Director
University of New Hampshire

Jason Boucher is the Director of Social Media and a digital content strategist at the University of New Hampshire. He is responsible for developing and leading the social media strategy, which enhances and expands the university’s digital presence, increasing brand awareness, promoting the university’s mission, and building relationships with stakeholders. Boucher has an Advanced Social Media Strategy Certificate from Newhouse School of Communication at Syracuse University and an M.B.A. from UNH is expected Spring 2020.

Jason Boucher’s Session(s):

11:15 am–12:00 pm — Wednesday, October 16, 2019

Student Recruitment Efforts and Authenticity – Strategies for Reaching and Engaging Prospective Students

Topics and case studies covered in this panel include:

  • How social media takeovers via Instagram supports authenticity
  • Instagram Highlights & Stories as an avenue for prospective students to learn more about your university 
  • Strategies for using Snapchat to increase applications
  • Using Facebook to reach prospective students through their parents

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