Jason Boucher

Jason Boucher is the director of social media and a digital content strategist at the University of New Hampshire. He's responsible for developing and leading the social media strategy, which enhances and expands the university’s digital presence, increasing brand awareness, promoting the university’s mission, and building relationships with stakeholders. He has a sustained passion for digital marketing, creating engaging content, and all things HESM (Higher Education Social Media). Jason holds a B.A. in History from Franklin Pierce University, an Advanced Social Media Strategy Certificate from the S.I. Newhouse School of Communication at Syracuse University, and an MBA from UNH with a concentration in marketing (expected in 2022). He is also the creator of the HESMCommunity.com blog.

Jason Boucher’s Session(s):

11:15 am–12:00 pm — Wednesday, October 16, 2019

Panel: Student Recruitment Efforts and Authenticity – Strategies for Reaching and Engaging Prospective Students

Born between 1995 and 2010 (age 9 to 23), the majority of GenZ students are thinking about college, applying to college, attending, or just graduating. GenZ is also the most diverse of any generation in America. Let’s discuss how higher education social media and our websites need to change, or transform, in order to best meet the needs of GenZ and get them interested in visiting, applying, and attending our campuses.

Topics covered on this panel include:

How important is it to show authenticity through your social media channels? In what ways does your institution handle this? Or does it?
Working with Admissions, or other departments on campus to create social media content seen on their platforms as well as the institution’s main social media platforms to increase engagement, and helping to attract more applicants
Snapchat, Facebook, social media takeovers via Instagram, Instagram highlights & Stories as an avenue for prospective students to learn more about your university
Developing content through the recruitment funnel
Communicating value and getting buy-in from Admissions’ leadership (or other exec leadership)
Capitalizing on current internet trends

Check out our early bird ticket prices!