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Michael Benning

Social Media Director
University of Iowa

As the social media director, Michael manages a team responsible for strengthening and protecting the University of Iowa brand on social media. Validated by third-party metrics that measure social media engagement, several of Iowa’s channels stack up against the highest performing in the world among higher education. Michael is responsible for setting the social media strategy, approving and creating content, gathering and utilizing metrics, and serving as a campus expert on social media. He is also responsible for planning, executing, and reporting on paid digital campaigns for the university. He loves the Midwest and considers it a great privilege to be able to help build the brand of a Big Ten university.

Michael Benning’s Session(s):

11:50 am–12:30 pm — Thursday, October 17, 2019

Panel: How Institutions are Running Creative Social Media Campaigns to Strengthen Brand Reputation (and How to Bounce Back When Campaigns Fail)

Topics include:

  • Where do you get creative inspiration for your campaigns?
  • What steps do you take to try to ensure successful execution?
  • What has been the significance of having a targeted audience in your campaigns?
  • How have you and your team used research and data to strengthen the likelihood of success?
  • How do you measure success with your campaigns? Where does brand reputation fit in?
  • What advice do you have on how to bounce back from failed campaigns?

Check out our early bird ticket prices!
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