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Allison Matherly

Coordinator of Digital Engagement
Texas Tech University

Allison Matherly has spent the past 8 years building community and relationships as the Coordinator of Digital Engagement at Texas Tech University. As the voice of the university online, she is responsible for strategy and content creation for the main Texas Tech accounts. In addition to her role as social media manager, she serves as the manager of the university's emergency notifications and is the voice of the university during crises. When not writing the perfect tweet, she enjoys spending time with her husband and their five pets and balancing her extremely digital life with some old-fashioned crochet.

Allison Matherly’s Session(s):


4:00 pm–4:45 pm — Wednesday, October 16, 2019

How to Best Communicate With And Engage Faculty, Staff & Students: Creative Ways to Share Academic & Research Content on Social

Panel topics include:

  • How to work with faculty and staff who are social media shy
  • Ways to start a conversation and break the ice with those who are reluctant to participate
  • How to leverage story highlights to create evergreen content that can live on professor’s bios, department, and college websites
  • Showcasing the student research experience through their eyes: how to collect content from students and share it in a meaningful and interactive way
  • Demystifying discovery majors, graduate programs, and research through visual content, storytelling, and advertising
  • Education and outreach: explaining, educating, and involving administrators for buy-in

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