Bette Ann is the Director of Influencer Marketing on the Culture & Entertainment Team at Lyft. She leads all influencer campaigns and entertainment event partnerships. Prior to Lyft, she worked at Google for over 6 years managing celebrity and influencer partnerships across hardware. She launched Google’s first white glove concierge program, as well as a micro-influencer community for hardware with over 400 influencers. She also has worked on creative collaborations with big names such as Skrillex, Jeff Koons, Jeremy Scott, and others. Prior to Google, Bette Ann worked at a tech startup and as a producer at Crispin Porter + Bogusky both in Miami. Bette Ann earned a bachelor’s degree from Duke University and currently lives in New York City with her husband, Jason and her dog, Clifford.