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Bette Ann Schlossberg

Director of Influencer Marketing
Lyft

Bette Ann is the Director of Influencer Marketing on the Culture & Entertainment Team at Lyft. She leads all influencer campaigns and entertainment event partnerships. Prior to Lyft, she worked at Google for over 6 years managing celebrity and influencer partnerships across hardware. She launched Google’s first white glove concierge program, as well as a micro-influencer community for hardware with over 400 influencers. She also has worked on creative collaborations with big names such as Skrillex, Jeff Koons, Jeremy Scott, and others. Prior to Google, Bette Ann worked at a tech startup and as a producer at Crispin Porter + Bogusky both in Miami. Bette Ann earned a bachelor’s degree from Duke University and currently lives in New York City with her husband, Jason and her dog, Clifford.

Bette Ann Schlossberg’s Session(s):


11:15 am–12:00 pm — Wednesday, October 16, 2019

Building Your Network of Influencers: Why All the Best Brands Invest in Influencer Marketing

Brands across industries are investing more in influencer marketing. What are the most strategic ways to ensure that time and money pays off for the long haul? Bette Ann Schlossberg, Director of Influencer Marketing for Lyft, and Mae Karwowski, Founder & CEO of Obviously, have years of experience in influencer marketing. During this fireside chat, they’ll talk about why influencer marketing is a must, the best practices for building great and authentic relationships with influencers, and why a network is essential for long-term success.

Bette Ann and Mae will discuss:

  • Lyft's multi-tiered strategy (Nano/Micro, Mid-Tier, and Macro influencers)
  • Lyft’s approach to developing strategic campaigns around cultural events (like SXSW and Coachella)
  • Why influencer marketing and having strong relationships with influencers is effective across brand goals, from event activations to new product launches

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