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Geoff Coyle

Social Media Editor
West Virginia University

Geoff Coyle serves as Social Media Editor for West Virginia University. In this role, Geoff and the rest of the Social team work to promote the University's message and image for prospective students, current students and alumni through digital platforms. 

Prior to joining the team at WVU, Geoff worked in sports television for West Virginia Illustrated, gaining experience as a host and reporter for various network broadcasts. He continues to dabble in the sports realm as a freelance camera operator and a contributor for Stadium.

A Maryland native, Geoff graduated from the Perley Isaac Reed School of Journalism at West Virginia University. He and his wife, Emily, live in Morgantown with their dog, Ruby.

 

Geoff Coyle’s Session(s):


12:10 pm–12:55 pm — Wednesday, October 16, 2019

The Storification of Social: How Your Institution Can Adapt It's Content Strategy to Effectively Leverage Stories, Live Video & Ephemeral Content

This panel will share insights and case studies on topics including:

  • Stories vs. Feed: What's the difference? How to use 15-second snippets to reach institutional goals
  • Instagram and Facebook Live: Everyone wants to do it, but when is the right time and how do you measure success? Is promotion beforehand or post-event key? How do we get butts in seats AND promote live coverage without clashing?
  • How to seek out student/alumni stories on social media for future social media and digital marketing content
  • How do you translate long-form written content into ephemeral content on Instagram or Snapchat?
  • What topics translate to different audiences? What makes content worthy of a Story?
  • Making the first few seconds count - what gets people to click back to view the content a second time?
  • What tone of voice should you shoot for with Stories?
  • How to use analytics to justify your case to leverage stories for your organizations’ content

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