Other Events: San Francisco 2020   |    First Responders 2020   |    Chicago 2020   |    FREE Virtual Event   |    Download Past Talks   |    Talk to a live representative: 888-409-4418

Geoff Coyle

Social Media Editor
West Virginia University

Geoff Coyle serves as Social Media Editor for West Virginia University. In this role, Geoff and the rest of the Social team work to promote the University's message and image for prospective students, current students and alumni through digital platforms. 

Prior to joining the team at WVU, Geoff worked in sports television for West Virginia Illustrated, gaining experience as a host and reporter for various network broadcasts. He continues to dabble in the sports realm as a freelance camera operator and a contributor for Stadium.

A Maryland native, Geoff graduated from the Perley Isaac Reed School of Journalism at West Virginia University. He and his wife, Emily, live in Morgantown with their dog, Ruby.

 

Geoff Coyle’s Session(s):


12:10 pm–12:55 pm — Wednesday, October 16, 2019

The Storification of Social: How Your Institution Can Adapt It's Content Strategy to Effectively Leverage Stories, Live Video & Ephemeral Content

This panel will share insights and case studies on topics including:

  • Stories vs. Feed: What's the difference? How to use 15-second snippets to reach institutional goals
  • How to use Facebook stories to enhance current content and events and the importance of cross-channel promotion
  • Ways to keep Facebook Live interesting and unique to your audience
  • How to seek out student/alumni stories on social media for future social media and digital marketing content
  • How do you translate long-form written content into ephemeral content on Instagram or Snapchat? (We only use Insta, though, I think the strategy tracks on both platforms)
  • What topics translate to different audiences? What makes content worthy of a Story?
  • Making the first few seconds count - what gets people to click back to view the content a second time?
  • What tone of voice should you shoot for with Stories?

Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct