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Karen Freberg, Ph.D.

Associate Professor in Strategic Communication
University of Louisville

Karen Freberg is an Associate Professor in Strategic Communications at the University of Louisville. Freberg is also an adjust lead instructor for the Integrated Marketing Communications Graduate Online Program at West Virginia University. In 2019, Freberg received the honor of being named a visiting Adjunct Associate Professor in Creative Communication at the University of the Sunshine Coast.

In addition, Freberg has written several books including The Roadmap in Teaching Social Media (Amazon, self published), Digital Media Writing for Strategic Communication (TopHat with Emily Kinsky and Amber Hutchins) and Social media for strategic communications: Creative strategies and research-based applications (with SAGE).

Freberg has coordinated and advised various companies on the areas of social media pedagogy and certification programs, such as Cannes Lions (Co-Chair of the Cannes Lions Educator Summit), Hootsuite (Advanced Social Media Certification and #HootAmb), Meltwater (certification program and contributor), Adobe (EDUMax Thought Leader and Adobe Education Leader), Facebook Blueprint (Subject Matter Expert), and HubSpot (Education Founding Member). Freberg also launched a social media educators community on FB and Twitter (@SMprofessors and #SMprofs) for professors, practitioners, and professionals in the education industry to share resources, brainstorm ideas, and collaborate on projects to bridge the gap between education and practice.

Karen Freberg, Ph.D.’s Session(s):


11:00 am–11:40 am — Thursday, October 17, 2019

Launching and Measuring an Effective Influencer Marketing Program

Panelists will share best practices and insights on topics including: 

  • What are some current opportunities and challenges in influencer marketing for higher education?
  •  What are the characteristics that make up an influencer in the higher education space?
  • Can a professor become influential? If so, what are some best practices?
  • What resources are available for educators and others to become influential in their space?
  • What are some successful influencer tactics that your university has tested?
  • How do you track the results of your influencer campaign?
  • How are your influencer strategies integrated with your paid media strategies?

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