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Mohsina Yusuf

Communications Coordinator
Emory University

Mohsina Yusuf is the Communications Coordinator for the Department of Radiology and Imaging Sciences at the Emory University School of Medicine. She has more than three years of experience in multiple aspects of higher education, and social media content creation has always been one of her primary responsibilities. Shortly after graduating from Auburn University in May 2016 with a degree in public relations, she went on to work at the University of Georgia for two years as a Public Relations Specialist. In October 2018, she returned to her beloved hometown of Atlanta to come work for Emory University. Mohsina also has experience in advertising, marketing, and NCAA Division I sports communication.

Mohsina Yusuf’s Session(s):


10:00 am–10:45 am — Wednesday, October 16, 2019

Social Media Personas: How to Build Out Your Institution's Voice and Tone on Social Media

Having a clearly identified brand voice and personality across your social channels is one of the most important components of your social strategy. How do you leverage what you know about your audience to define a presence that will resonate with and engage them?

This panel will dive into examples and insights around discussion topics including:

  • Describing the difference between voice and tone, and the role your institutional voice should play in your social media strategy
  • The process of developing your institution's voice on social
  • No campus? No football? Don’t force it. What makes YOUR audience feel proud/nostalgic/connected/emotional, and how do you harness that? Hint: the “cheerleader” persona doesn’t work for everyone.
  • How informal is too informal? Which emoji are safe? Finding the “fun, well-read party guest” persona, somewhere between stuffy press releases and (embarrassing) impersonations of your students
  • If you can make it here… Notes on taking tone/style inspiration from your location(s)
  • Building guidelines for your institution or department's social media
  • Trying to be trendy. When to utilize trending topics, plus examples of good and bad uses of trending topics

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