Amy Ortega is the Social Media Director at University of Phoenix, where she oversees and implements the strategy for the University’s social channels. Amy considers herself a true social media OG, having worked in the industry since 2011. She has a strong passion for developing engaging, consumable content and providing a personalized community management approach that fosters a sense of community for students. Amy holds a bachelor’s degree in communications and MBA from University of Phoenix. Outside of work, Amy aspires to be a Pinterest Mom, enjoys a good glass of wine, and she loves testing out new recipes.
Amy Ortega’s Session(s):
12:10 pm–12:55 pm — Wednesday, October 16, 2019
This panel will share insights and case studies on topics including:
- Stories vs. Feed: What's the difference? How to use 15-second snippets to reach institutional goals
- Instagram and Facebook Live: Everyone wants to do it, but when is the right time and how do you measure success? Is promotion beforehand or post-event key? How do we get butts in seats AND promote live coverage without clashing?
- How to seek out student/alumni stories on social media for future social media and digital marketing content
- How do you translate long-form written content into ephemeral content on Instagram or Snapchat?
- What topics translate to different audiences? What makes content worthy of a Story?
- Making the first few seconds count - what gets people to click back to view the content a second time?
- What tone of voice should you shoot for with Stories?
- How to use analytics to justify your case to leverage stories for your organizations’ content