Trevor Davis is a Vice President of Channel Strategy at Edelman in New York. He has a dynamic mix of social, content, creative, media, and holistic strategy experience, having worked on socially-led integrated projects for brands including Macy’s, Samsung, PepsiCo, Comcast, Audible, Delta Air Lines, PowerBar, John Deere, and Whirlpool Corporation. He has a particular affinity for social content marketing, brand development, and consumer behavior. With a consumer-first approach and mindset, he has a knack for creating messaging strategies that resonate with whichever audience(s) need to be reached. He recently joins Edelman from Digitas.