Eileen Reynolds became a founding member of New York University’s social media team in 2013, and since then has helped grow audiences for NYU’s central channels to a combined total of over 1.6 million followers today. As social media director, she oversees content and strategy for NYU’s Facebook, Twitter, Instagram, and LinkedIn pages, writes, edits, and produces for the NYU News website, and leads the 200+ member university-wide social media ambassadors group.
Outside of her work at NYU, Eileen has written on arts and culture for publications such as the Forward, the Los Angeles Review of Books, the Believer, and the website of The New Yorker, where she previously worked as a proofreader on the magazine’s print and digital editions. She holds a master’s degree in cultural reporting and criticism from NYU’s Arthur L. Carter Journalism Institute and a bachelor’s in bassoon performance and English literature from Florida State University. Her writing on the bassoon has been featured on WNYC's Soundcheck, WBEZ’s Nerdette, and NPR's All Things Considered.
Eileen Reynolds’s Session(s):
10:00 am–10:45 am — Wednesday, October 16, 2019
Having a clearly identified brand voice and personality across your social channels is one of the most important components of your social strategy. How do you leverage what you know about your audience to define a presence that will resonate with and engage them?
This panel will dive into examples and insights around discussion topics including: