As Senior Director of Content Strategy for Bucknell University, Heather Johns leads a team of 12 talented communications professionals who uphold and elevate the University’s brand and engage target audiences by creating effective and strategic content on many channels, including social media, photography, videography, graphic design, a quarterly magazine distributed to more than 50,000 readers, and a newly redesigned website. In addition to advising and supporting senior leadership with executive communications, Heather’s team partners with colleagues across campus to provide innovative, robust and measurable marketing, digital, visual, social media and internal communications strategies.
Heather got her start in magazine writing and editing. After joining Bucknell in 2009, she established and grew Bucknell University’s social media into effective, award-winning communications channels. As the Senior Director of Content Strategy, Heather has demonstrated expertise leading content strategy through a website redesign; building an in-house marketing team; and shaping, guiding and measuring integrated communications strategies through successful partnerships with Admissions, Advancement and deans in all three colleges at the University.
Heather has presented on content strategy at national and regional conferences, is a strong and persuasive writer, and thrives when leading teams through change and challenging opportunities.
Heather Johns’s Session(s):
10:00 am–10:45 am — Wednesday, October 16, 2019
Having a clearly identified brand voice and personality across your social channels is one of the most important components of your social strategy. How do you leverage what you know about your audience to define a presence that will resonate with and engage them?
This panel will dive into examples and insights around discussion topics including: