Bill Lyon joined Carnegie Mellon University’s social team in 2018. He brought with him over 10 years of award-winning experience in video, film and multimedia production. Telling stories and empowering others to tell them well is his passion.
Over the last year, Bill has created multimedia content across that university that has increased engagement & excited academics, leadership, and staff to tell their stories in a more engaging way.
Bill Lyon’s Session(s):
10:00 am–10:40 am — Thursday, October 17, 2019
Social is always changing and, with it, the way we tell stories. Engaging leadership isn’t always an easy task, especially if they’re not used to the informal nature of social. At universities, we want to take them beyond handshakes and ribbon cuttings. We want to see them with students, showcasing their personality and interacting online.
I can’t promise we’ll get them on TikTok tomorrow, but I can promise we’ll discuss the road to a more engaged leadership.
We’ll also take a look at some real-world examples from CMU’s social accounts including what ended in a friendly online battle between university deans.