Taisa Veras is the Director of Social Media at NYC & Company. In her role, she oversees the strategy and execution of all social media channels both domestic and international. Her focus is to utilize social to raise the profile of New York City and to inspire travel, exploration and positive word of mouth about the five boroughs. She also supports vibrancy marketing programs such as NYC Restaurant Week, Broadway Week, Off-Broadway Week, Must-See Week and the #SeeYourCity UGC campaign initiative. She works with various media agencies that oversee the social paid efforts for big campaign initiatives and manage our Chinese social media agency.
Before joining NYC & Company, she was a Digital Marketing Manager for various brands in the beauty, wellness, and fashion industries. She also worked in the tech industry at SaaS company Percolate and at a fashion tech startup in London called Shopa.
She graduated from the Fashion Institute of Technology with a Bachelor’s degree in Advertising and Marketing Communications. She also completed a Digital Marketing certificate from the technology school General Assembly.