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Kimberly Stern

Director of Social and Digital Media
Colorado State University

With more than 12 years of experience in strategic digital communications, Kimberly Stern leads Colorado State University’s award-winning Social and Digital Media team and Video Production team. Her teams are responsible for setting the strategy and stewarding Colorado State University’s brand and reputation in the social and digital media space. She helped create a distinct voice for the institution that fans have come to trust and engage. She loves the challenge of blending the art and science of creating dynamic and engaging digital content. Under her leadership, CSU’s social media presence has blossomed into an internationally recognized powerhouse. The CSU Social and Digital Media team won a Webby Award (aka "Oscars of the Internet") and is a Shorty Awards honoree (honoring the best in social media). Kimberly was recognized as an outstanding young leader and named to BizWest’s 2015 40 Under Forty. She earned her bachelor’s degree in Journalism and Technical Communications and an MBA from Colorado State University.

Kimberly Stern’s Session(s):


11:15 am–12:00 pm — Wednesday, October 16, 2019

Student Recruitment Efforts and Authenticity – Strategies for Reaching and Engaging Prospective Students

Born between 1995 and 2010 (age 9 to 23), the majority of GenZ students are thinking about college, applying to college, attending, or just graduating. GenZ is also the most diverse of any generation in America. Let’s discuss how higher education social media and our websites need to change, or transform, in order to best meet the needs of GenZ and get them interested in visiting, applying, and attending our campuses.

Topics covered on this panel include:

  • How important is it to show authenticity through your social media channels? In what ways does your institution handle this? Or does it? 
  • Working with Admissions, or other departments on campus to create social media content seen on their platforms as well as the institution’s main social media platforms to increase engagement, and helping to attract more applicants
  • Snapchat, Facebook, social media takeovers via Instagram, Instagram highlights & Stories as an avenue for prospective students to learn more about your university 
  • Developing content through the recruitment funnel
  • Communicating value and getting buy-in from Admissions’ leadership (or other exec leadership)
  • Capitalizing on current internet trends

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