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Kimberly Stern

Director of Social and Digital Media
Colorado State University

With more than 12 years of experience in strategic digital communications, Kimberly Stern leads Colorado State University’s award-winning Social and Digital Media team and Video Production team. Her teams are responsible for setting the strategy and stewarding Colorado State University’s brand and reputation in the social and digital media space. She helped create a distinct voice for the institution that fans have come to trust and engage. She loves the challenge of blending the art and science of creating dynamic and engaging digital content. Under her leadership, CSU’s social media presence has blossomed into an internationally recognized powerhouse. The CSU Social and Digital Media team won a Webby Award (aka "Oscars of the Internet") and is a Shorty Awards honoree (honoring the best in social media). Kimberly was recognized as an outstanding young leader and named to BizWest’s 2015 40 Under Forty. She earned her bachelor’s degree in Journalism and Technical Communications and an MBA from Colorado State University.

Kimberly Stern’s Session(s):

11:15 am–12:00 pm — Wednesday, October 16, 2019

Student Recruitment Efforts and Authenticity – Strategies for Reaching and Engaging Prospective Students

Topics and case studies covered in this panel include:

  • How social media takeovers via Instagram supports authenticity
  • Instagram Highlights & Stories as an avenue for prospective students to learn more about your university 
  • Strategies for using Snapchat to increase applications
  • Using Facebook to reach prospective students through their parents

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